"Researched" is an overused word in content. For us it means five specific things we look up for every article, whether you order one or a hundred and twenty.
What we look up
- Your brief, read by a person. The facts you sent, the pages to link, the anchor text and the things we must not say.
- One primary keyword, plus the related terms real searchers use with it. These are planned before writing, not added afterwards.
- How the topic is actually searched. This becomes the headings plan, with sections that mirror the questions people ask.
- A source for every claim. Every statement the article makes must trace back to something real, and the QA gate checks this.
- The blog it belongs on. We choose which of our 80+ network blogs, and which category, genuinely fits your subject.
Only then does the writing start.
Detailed brief or just a niche: same price
- Send a detailed brief and we follow it, including your keywords, links and no-go list.
- Send nothing but your niche and the research pass fills in the rest.
The research happens either way, so both cost the same. See Choosing topics, keywords, links and anchor text.
Planning a batch
When you order several articles, the research pass maps one subject across all of them. Each article answers one question a searcher actually asks and points to the article that answers the next one. Because internal linking is included, earlier articles keep gaining links from the ones that follow.
For sales pages
Sales page research covers four areas: your offer, your buyer and the words they use, your competitors and what they promise, and the keywords. See The five parts of every sales page.