What is a sales page, and what counts as one page?

One offer, one audience, one action — and when two pages work better than one.

7 views ·Updated 9 minutes ago ·2 min read

A sales page is a single page with a single job: turning a visitor into an enquiry.

Your homepage introduces everything to everyone. A sales page takes one offer and one kind of buyer, and walks them to one next step, such as a call, a booking or a quote request. That focus is the whole product.

Price: $30 per page, one-time. Packs bring the price per page down. See Volume packs and bundles.

What counts as one page

One page is one offer, one audience, one action. The five-part structure is applied to a single brief.

Two different offers work better as two pages, each with its own headline and keywords. So does the same offer for two very different audiences. For example:

  • A plumber covering ten suburbs has ten separate searches to win, so ten pages.
  • A SaaS product with two features aimed at two buyer types has two pages.

What's included on every page

  • Research into your offer, your buyers and what your competitors promise.
  • Conversion-first copy: headline, proof, answered objections and one clear call to action.
  • Custom design in your colours and fonts, with artwork made for this page only.
  • A search-friendly page title and description, plus structured data search engines can read.
  • Internal links to your other pages and articles, wherever they genuinely help.
  • A full automated QA pass before publishing.
  • Publishing to your own domain, a subdomain we provide or our blog network. See Where can my work be published?

Don't have a website yet?

That's fine. Your page can go on a subdomain we provide or on one of our niche blogs. You still get a live URL you can use in ads, email signatures and business cards.

Do I pay monthly to keep the page up?

No. A sales page is a one-time purchase. On your own domain, the page lives at your address. On our subdomain or network, it stays live with us with no recurring fee.