Sales page, blog articles or a dedicated blog: which do I need?

A quick guide to choosing between our three services — and when to combine them.

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Each service does a different job, and many customers combine them.

Choose a sales page if you want enquiries

A sales page takes one offer, one kind of buyer and walks them to one next step: a call, a booking or a quote request. Your homepage has ten jobs; this page has one.

Good fits:

  • A local service you want the phone to ring for, such as one page per service per area.
  • A product feature, campaign or ad that needs a landing page with a matching headline.
  • A hero product or seasonal offer that deserves more than a spot in a product grid.

$30 per page. Read What is a sales page?

Articles bring people who are searching for your topic. Each one is researched, published on a blog that already covers your subject and links back to your site.

Good fits:

  • Answering the questions your customers search for before they buy.
  • Building links to your pages from several separate, topically matched sites.
  • Running a steady content programme without writing anything yourself.

$15 per article, and less per article in packs. Read What's in a $15 blog article?

Choose a dedicated blog if you want an asset you own

With network articles, the blog each article lives on belongs to us. With a dedicated blog, the whole blog is yours. It has your name and topic, it can use your own domain, and every article we write for you builds up in one place.

$94 for the first year, including three launch articles. Read What is a dedicated blog?

Combine them

  • Pages convert; articles bring the people to convert. Our bundles pair them at a bigger saving. See Volume packs and bundles.
  • Network articles for reach, a dedicated blog as home base. Plenty of customers do both.
  • Internal links between your pieces are included either way.